Sears Discovery Charm School - ring any bells?
Kelly, a fan of this site, wrote recently with a question about a book from her childhood that she's been desperately looking for -The Sears Make the Most of You Discovery Book (described a bit but without working links here. It was from a charm school that Sears ran back in the early 1970s; Kelly was a proud graduate. I sent her off to the Sears archivists but they had apparently never heard of the class or the book.
So I ask you - did anyone else out there take this class or remember this book? I'm thinking it was maybe a regional thing, but if Sears published the book... well, who knows. Post a comment if you've got any information about this class!
Thanks,
Miss Abigail
So I ask you - did anyone else out there take this class or remember this book? I'm thinking it was maybe a regional thing, but if Sears published the book... well, who knows. Post a comment if you've got any information about this class!
Thanks,
Miss Abigail
Labels: Sears











14 Comments:
Is she sure that it was Sears? I took a charm class at Dillards in the late 80s or early 90s.
Definitely Sears, but sounds like they weren't the only ones teaching charm to young women... !
I took the Sears Charm School, but it must have been in the late 60's. I was born in 1956 and remember doing the charm thing when I was about 10.
I attended the Sears Discovery (Charm) School in the 70's as well. It was at Sears in Citrus Heights, CA. I remember my book very well and wish I had kept it.
I attended the Sears Charm School in the late 60s in Washington, DC (Tenley Town area) and remember being given a 3-ring binder book. The course ended with being able to model clothes from Sears in the store. I too wish I had kept the book. I remember my Mom didn't let my Dad know I was in the charm school or he would have had a fit. Not sure why, but seems funny now.
I attended Discovery Charm School at Sears in El Cajon, California back in 1981. I loved it and learned so much. I really wish there was something like it today that I could send my teenage daughter to.
I attended the Sears School For Young Charmers about 1967 in Norfolk, Virginia ~ Yes, we were all given the 3-Ring Notebook and at each class we would add that weeks lesson.
Stacye
Check out this audio interview (ad) 1967 on the Sears Charm School here . . .
http://tinyurl.com/3r8z9f
I was in the Sear's Discovery Charm School around 1975 in Atlanta, Georgia. I remember my instructor and kept in touch with her through the 90s. I lost track of my notebook/binder in college. The charm school had a huge impact on my life and I wish it was still around for my kids. A large part of our coursework was public speaking and projecting self confidence in addition to the modeling.
If someone locates a similar charm school program or finds the book from the class, please post it or email me as well.
I attended the Sears School for Young Charmers in the early 1970s in Nanuet, NY. I went with two other friends. We also had the three ring binder and the fashion show graduation. Wow, what a memory. I, too, wish I had kept that three ring binder. I remember reading it in fascination and I couldn't wait to be older, so I could wear make up. Ha, I rarely even wear it now, at 47!
I am so glad so many have good memories of that program!! I, too, took the Sears Discovery Course, in San Diego, CA in 1975, sessions I and II. I still have my certificates and the 3 ring binder. This field became my passion and for those interested, I do teach a course for young ladies based in large part on that program. (Remember the Gosee?!) I am the Founder/CEO of the American Institute of Etiquette and teach many classes in addition to the one similar to the Sears class. I travel throughout the western region of the US. 760.732.3147
I too attended the Sears Charm School in the mid 1970's and still have the 3 ring binder which is one of my favorite keepers. Although some of it seems a little sexist, i.e. not calling a boy, I still think it is applicable (with some adjustments) for a classy lady, like my mother was in the 1950's! It was just common sense and good manners! If we want to be treated like ladies, we need to act like ladies!
I attended charm school at Sears in the early/mid 70s. It wasn't just for girls, though I was FAR outnumbered as a boy. That meant I had many more role-playing opportunities because they were trying to teach us proper etiquette in all sorts of situations. I remember learning how to sashy through a room with my hands tucked stylishly in my pockets, thumbs outside; we learned how to greet each other; we learned how to answer the phone; they even had us do the catwalk as part of our graduation ceremony. And mom wonders why I'm gay?!
It was definitely Sears. My sister and I attended Sears Discovery Charm School back in 1985 or 1986, in Edmonton Alberta, Canada.
I still have the book somewhere in my storage room, myself. Lots of good advice that I took with me into later years, and it gave me great modeling experience.
I still have the Sears Charm School 3-ring white binder with some great information still today.
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